Tips, tricks and advice for advertising management and print production.


Spec’ing the project

Jennifer | 10:07 am | December 18, 2007 | budgets, terminology, process, workflow, plan, planning

When beginning a job, the best defence against cost overruns is to properly spec the job. To create specifications is to define the limits of what you’ll do for the price you charge. All too often I see vague specifications lead to misunderstandings between creative and client. Properly detailing the job will help prevent this.

Specifications on a job should note the following:

Keeping to the specification is important when developing a job, especially with a new client. Go with the motto that no detail is too small and this should protect you from a client demanding more than what you expected.

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