http://printmagnate.com Tips, tricks and advice for advertising management and print production. Mon, 21 Jan 2008 23:39:40 +0000 http://backend.userland.com/rss092 en All of your electronic artwork - support files, final ads, standards manuals, etc.... Are digital assets. It can be difficult to keep your files organised and even more difficult to ensure your suppliers and clients have access to them. There are online sites that make this simpler. If you need to ... http://printmagnate.com/2008/01/21/digital-asset-management/ Production works in acronyms, here are some you might come across: FSI - Free Standing Insert. Those annoying flyers you get with your paper are referred to as FSIs. GSM - Graphic Standards Manual. This is the visual bible for your brand. Logo and tagline usage guidelines. PMS - Pantone Matching System. Pantone colours are specific ... http://printmagnate.com/2008/01/11/more-vocabulary/ Over the past year, several newspapers have sent their page layout, copyediting, ad production and in a few cases reporting, to Indian outsourcing companies. It will be interesting to see how having people who live in a different culture handle the design and production of print media considered a crucial voice ... http://printmagnate.com/2008/01/07/outsourcing-ad-production/ Hi everyone, I'm taking some time to enjoy the holidays, even though Santa didn't bring me Graphics Master, but things will return to their semi-regularly updated posting in January. I hope everyone gets to enjoy whatever time off they manage to get! http://printmagnate.com/2007/12/25/merry-christmas-or-festivus-or-samhain-whatever/ When beginning a job, the best defence against cost overruns is to properly spec the job. To create specifications is to define the limits of what you'll do for the price you charge. All too often I see vague specifications lead to misunderstandings between creative and client. Properly detailing the ... http://printmagnate.com/2007/12/18/specing-the-project/ Several paper companies offer promotional materials to qualified designers to help sway your choices in paper stocks. One great series that I'd recommend you look at is the Ed series from Stora Enso. It's printed to promote Productolith, an FSC certified coated sheet. I use Productolith quite frequently; I like ... http://printmagnate.com/2007/12/14/help-from-stora-ensos-ed-series/ One of the hardest parts of managing any ad campaign is managing expectations. Unrealistic ideas of how long a job takes are a common reason for jobs going wrong. It is really important to have a realistic view of the length of time needed for a job.  The best defense against ... http://printmagnate.com/2007/12/13/learning-to-say-noor-at-least-i-dont-know/ With the advent of royalty-free photo sites everywhere, it’s tempting to think that purchasing a photo or illustration is like buying a piece of equipment. It isn’t. When you purchase photos, illustrations or fonts, you’re actually buying the right to use them in your work. Many illustrators and photographers refuse to ... http://printmagnate.com/2007/12/10/usage-copyright-a-quick-primer/ Paper comes in a myriad of colours and weights, so it's important to know the differences when you're running your job. This will give you a brief primer on selecting your paper stock. Paper comes in coated and uncoated versions. Coated papers have a slicker feel and can be matte, dull ... http://printmagnate.com/2007/12/06/how-to-specify-paper/ Hi - the sign-up page for the jobs & events lists is here. Be sure to sign up so you get the latest information on what's happening in the area! http://printmagnate.com/2007/10/04/sign-up-for-information-vancouver-only/